Printed publications are still going strong and their future looks bright, as Headlines internal communications agency’s start to 2013 has proved.
We have welcomed six new clients on board since the beginning of the year – Homebase, Celesio Group (UK), Travis Perkins, Tullow Oil, NFU Mutual and East of England Co-Operative. Four of these have opted for new printed publications as part of their IC channel mix, ranging from tabloid-style newspapers to lifestyle magazines.
“For organisations trying to reach and engage employees who don’t spend time at their desks, a printed publication is crucial, and that’s never going to change,” says Peter Doherty, Managing Director at Headlines.
“While many clients have a varied channel mix, and we would recommend this approach, we are finding that printed publications are still a priority for the organisations we work with.
“Print is particularly important for those who might spend a lot of the time on the road or in a warehouse, to ensure messages reach a workforce. But sometimes it simply comes down to the fact that a print publication provides better tangibility, credibility, branding opportunity and a higher level of engagement.”
Tools like QR codes are being used more and more regularly to help organisations to bridge the gap between print and digital.
“But there is still a definitive argument for printed magazines in the IC channel mix, and there always will be,” says Peter. “That’s not going to change in our lifetimes.”