Internal communications has arguably never had a higher profile than it enjoys today. No doubt bolstered by the work of guru group Engage for Success, understanding of the true value of effective employee engagement has soared in recent times.
Of course, this rise in prominence has, inevitably, resulted in more people eyeing an internal communications career.
Aaron Bains was recently appointed as a junior journalist for Headlines, helping produce engaging content for clients across a range of publications and platforms.
But the 23-year-old had to bide his time before breaking into the industry that he had planned to build a career in.
He said: “I’ve got a journalism degree and I’d done a work placement at The Times, where I carried out research, and made a few teas. I also worked in the main press centre for London 2012, and at a PR agency.
“Since I was in the final year at university, I knew I wanted to go into internal comms in some way. It took time to find the right opportunity for me but it was worth the wait.”
Aaron – who joined Headlines in February after spending the previous three years at Sheffield Hallam University – enjoys the variety of working for a busy agency.
He said: “It’s excellent – one minute I can be interviewing a senior business leader about a change programme, and the next I can be interviewing a lorry driver about his favourite cab function!”
The learning curve, as you may expect, is steep – something Aaron readily accepts.
He added: “So much goes into creating effective internal communications, far more than I had ever imagined.
“It’s got to be engaging and suit the community it’s communicating with, so the audience wants to read it.
“The messaging need to be clear and the design needs to be eye catching. We make sure our clients’ publications tick all the boxes.”