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LinkedIn pondering social network enterprise move, says CEO

LinkedIn pondering social network enterprise move, says Jeff Weiner

September 12, 2013

LinkedIn is considering entering the social network enterprise market, according to the online networking giant’s CEO.

Jeff Weiner told the TechCrunch Disrupt conference that LinkedIn was mulling over “building tools that will enable us to get more value from our own platform”.

He said: “It’s important there to draw a distinction between a public professional network, which is what LinkedIn is – most of the content being shared on there is public by design – and a private professional network, which is what you’ll increasingly see within the enterprise, where there’s sensitive information, competitive information.

“So at LinkedIn we’re building tools that will enable us to get more value from our own platform.

“And success, to the extent that we generate the right kind of engagement and the right kind of productivity enhancement, we would then be in the position by virtue of the platform to think about productising that.”

Mr Weiner hinted that LinkedIn’s potential social offering would have to be unique, meaning it would be a far cry from the likes of Yammer, the Microsoft-owned network that has almost eight million users worldwide.

And although Mr Weiner was non-committal over when – or indeed if – his firm’s fresh expansion into social would take place, his network is in an extremely strong position with more than 238 million people already registered as users.

He added: “We’d want it to be specific and unique to what we offer today.

“You would see greater emphasis on professional identity, for example.

“But again, there’s no definitive plans to offer that as a product.

“What we’re trying to do is leverage LinkedIn and as employees get as much value from that.”