Headlines’ rising star wins future leader award

Headlines' star writer wins WACL Future Leaders Award

October 15, 2013

One of Headlines’ rising editorial stars has been awarded a prestigious bursary after being identified as a future leader in the world of advertising and communications.

Samantha Boniface, who works as an Editor at our Milton Keynes offices, has been recognised as one of the most influential young women in the UK communications industry, with the 2013 Women in Advertising and Communications London (WACL) Future Leaders Award.

The award means WACL will pay for 90 per cent of Sam’s Chartered Institute of Public Relations (CIPR) Internal Communication Diploma tuition fee, to help her progress even further in her career.

She said: “I’m so excited to have been picked as a winner of the Future Leaders Award.

“I only read about the grant on the application deadline day so it was all a bit rushed – I never imagined I’d get through to the interview stage, let alone actually win.

“It was amazing to sit in front of some of the most influential women in the advertising and communications industry; I learnt a lot from them just at that one interview and now I can’t wait to start the course and develop my skills and knowledge even further. Hopefully one day I could be on the other side of the interview panel!”

The 28-year-old began her career in B2B publishing, before joining Europe’s biggest-selling women’s weekly title Take a Break, as a features writer.

After a stint in PR, she joined Headlines Corporate News as a senior journalist and was quickly recognised for her talents, being promoted to Editor in just 18 months.

In addition to managing some of the world’s most prestigious brands’ publications, Sam helps head up the award-winning agency’s Content Team, which recently won four awards at the Institute of Internal Communication Awards.

Samantha Boniface
Samantha Boniface

She added: “The diploma is going to extend my knowledge of internal communications so I can offer more to Headlines and more to its clients.

“I’m looking forward to being able to use everything I learn to mentor my younger colleagues and go above and beyond when it comes to advising clients on communications strategies and delivery methods.”

Sam was among 19 people who were short-listed from the 37 applications that were made for the award. Following a three-day interview process, she was one of 11 people who were presented with the award.

The WACL, first established in 1923, is made up of 130 of the most senior female figures in the UK’s marketing communications industry.

The Future Leaders Award, now in its ninth year, seeks to offer training bursaries to young women to help them enhance their chances of getting to the top ranks of their organisations.

Alicia Babaee, Head of Content at Headlines, said the award was recognition of Sam’s dedication, talent and drive.

She said: “This is fantastic news. Sam is very much a leader and role model in our Content Team – she has the passion and tenacity to become a leading light in the world of communications.”