Google+ has revealed new privacy measures in a bid to encourage businesses to use the platform for internal comms.
The social network has rolled out additional security features to enable organisations to have private discussions on the site – if they so wish.
Similar to Microsoft’s popular Yammer, the additional privacy settings on Google+ will allow entire communities to be established for private communication.
In a blog post, Michael Cai, Product Manager at Google+, said the restricted communities could either be open to everyone at a company or private, joinable by invitation only.
He said: “At most organisations, it’s important to make sure that private conversations remain private.
“Google+ is an ideal tool for groups who want to have social conversations – without broadcasting their thoughts to the world.
“Today, we’re adding an extra layer of security by rolling out restricted communities that only users in your organization can join.
“Whether it’s designs of your beta product or notes from your team off-site, anything you post will remain restricted to the organisation.”
Google+’s use of circles have always provided a certain degree of privacy.
However this rollout is a step into the enterprise market – a move to entice more businesses to use the platform for internal communications.
Cai added that – again, not unlike Yammer – administrators responsible for restricted communities will still be able to invite external customers/clients into their network, if they so wish.
He said: “While administrators can set restricted communities as the default for your organisation, you can always choose to create communities open to people outside of your domain, so clients, agencies or business partners can join in the discussion.”