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Why IC needs to pay attention to ‘the brain game’

IC 'needs to pay attention to the brain game'

January 2, 2014

Brain power is not something to be underestimated.

Certainly, as internal communication professionals, the need to understand the workings of the mind is becoming more and more evident.

Change at work – and indeed life – is inevitable. However the brain’s natural reaction to variable elements is something IC practitioners need to be aware of.

Employee communication expert Hilary Scarlett, who has studied how neuroscience applies to organisations, told the IoIC website: “Any significant change at work represents a threat.

“Our brain wants to predict what’s going to happen – if it can predict, it can protect us.

““Literally what a perceived threat does to us is that energy goes to part of the brain that helps you get ready to run away or hit someone, and away from the pre-frontal cortex, the area where we do our considered thinking, planning and decision-making.

“Our brains panic, are distracted, can’t think as clearly, can’t remember things as well, and see the world as more hostile than it really is.”

As we all know, mental attitude plays a central role in successful employee engagement.

Research – and common sense to a degree – tells us that workers with a positive outlook are more likely to be innovative, collaborate more effectively and, generally, be more engaged.

Hilary added: ““If you think about employee engagement in the workplace, it’s a social place and we’re constantly thinking ‘Am I accepted? Am I one of the in-group or not? Do the managers prefer other people to me?’”

To read the full article, visit the IoIC website here….