Social is here to stay.
While Facebook is nowadays used as a verb – not unlike Google – the introduction of enterprise social networks has been a little more steady.
But the benefits of social’s impact on collaborative working and communication in a company have become clearer as technology and a general understanding of best practice develops.
However plenty of organisations faced with privacy issues – like hospitals and law firms – are still getting to grips with the social challenge.
A report from SearchContentManagement considers several US-based health organisations that are embracing the social approach – despite the regulatory constraints.
The Mayo Clinic is a not-for-profit organisation specialising in medical care, research and education with bases in Arizona, Florida and Minnesota.
It launched the Mayo Clinic Centre for Social Media aimed at fostering a sense of community between patients and health care professionals.
This move has been recently followed by the introduction of Yammer, with the aim of organising conversations, reducing communication through email and keeping key documents in a handy and accessible place.
And they’re not alone.
Saint Francis Hospital and Medical Centre in Connecticut recently introduced the Microsoft-owned network after feedback from employees.
Patient privacy was a key consideration when launching the platform – but this challenge has been met via a combination of carefully structured guidelines and training.
Kristen Durocher, the hospital’s manager of internal communications, said: “We had conducted an employee survey, and one of the items that we felt we needed to improve upon was employee communication.
“When we first launched Yammer, protecting patient privacy was our first priority.
“We created a terms-of-use policy that specifically addressed the sharing of patient information. I don’t foresee us changing this policy in the future.”