Peugeot turns to BlackBerry for secure mobile internal communications

Peugeot turns to BlackBerry for secure mobile internal communications

January 10, 2014

French car manufacturer Peugeot has signed a deal with BlackBerry to help provide secure mobile internal communications across its workforce.

The multinational car maker is installing BlackBerry Enterprise Service 10 (BES10) – a mobile server solution allowing staff to share confidential information with confidence, reports ComputerWeekly.com

BlackBerry chiefs are adamant that secure mobile enterprise is a key part of the future for the company, which has struggled in the smartphone market in recent years.

Crucially, BES10 supports iOS, Android and BlackBerry devices – eliminating issues which may have stemmed from a Bring Your Own Device (BYOD) policy.

Peuguot – who has also distributed 10,000 BlackBerry Z10 smartphones to employees in France and Spain – believes the platform offers the flexibility to communicate effectively across such a dispersed workforce.

Eric Marchand, head of telecoms at PSA Peugeot Citroën, stressed BlackBerry’s renowned security measures were a key factor in the decision.

He said: “Every day, our employees need to share and access confidential information.

“With BES10, we are assured that the confidentiality of our information is maintained, while also ensuring that Peugeot’s employees can enjoy the best experience for personal as well as professional use.”

BlackBerry interim CEO John Chen wants to focus the business on mobile enterprise as he bids to turn its fortunes around, according to Computerworld.

In an open letter to employees, Chen stressed the surge in BOYD policies will help the company appeal to customers that have drifted away in recent years.

He wrote: “The main focus of mine is to restore enterprise confidence. For the immediate future, I’m going to be in the enterprise.

“BYOD users may be able to bring any device to work, but it’s our job to ensure the risk doesn’t follow them in.

“Whether you’re deploying corporate-owned iPads or allowing BYOD Android devices, security is paramount.”

Indeed, the iconic BlackBerry Messenger (BBM) Service may be given an enterprise-standard upgrade as part of the new focus.

Recently rolled out to work across all the major mobile platforms, Chen hinted BBM could be upgraded to host secure voice calls and video conferencing too.

He added: “I could make BBM the enterprise emergency [channel] for people who want serious connectivity. There’s a lot of value, a lot of stuff to deliver to customers.”