Next generation video collaboration platform FuzeBox is coming to the UK – led by one of Yammer’s former leading lights.
Georg Ell – who left his executive position at Yammer after its acquisition by Microsoft in 2012 – is leading Fuzebox’s international expansion this year, starting with Europe.
So what is Fuzebox? And how does it differ from the current visual collaboration tools on the market today?
George, who is Fuzebox’s VP and General Manager for Europe, Middle East and Africa, is confident that FuzeBox stands out from the crowd with more than half of a decade of work invested in creating the technology.
He told Techradar.com: “To date, there hasn’t been an easy, cost-effective way to deliver interactive visual communications as part of a flexible collaboration experience with confidence and quality across all devices.
“FuzeBox is focused on making it easy for people to connect across devices while delivering a high-quality, consistent user experience.
“Delivering this type of simplicity, quality and experience requires some sophisticated technology within the architecture and the applications to optimize the experience based on real-time network conditions.
“It is not a simple problem to solve, but, in our view, it is the most critical. FuzeBox has been building this technology for more than five years, so we are well positioned.”
Based in the cloud, FuzeBox is a real-time collaboration and communication platform – aiming at video and sharing.
Its hook is simple. It is a single platform, which offers consistency across any viewing device, supported by “simple interfaces and consistent, high-quality audio, video and sharing of content across networks”.
It allows colleagues to easily share images, video, presentations and files via video conferencing and interactive features.
Georg is keen to stress that FuzeBox’s “low friction” approach will provide a fresh option in a saturated marketplace.
He said: “We believe the next generation of workplace tools should match the beautiful, low-friction experiences people enjoy in their personal lives.
“At work, people need to collaborate in scheduled and ad hoc ways with people inside and outside their organizations, while using a variety of devices from different locations. We’ve built easy-to-use tools powered by a distributed cloud architecture to meet these needs.”
Based in California, the business recently raised £26m in funding for expansion – and already counts the likes of Groupon and GM as clients.
Georg added: “You only have to look at the traction of Box and Dropbox – all successful even though companies had previously invested in typical enterprise tools with similar capabilities, but nevertheless brought in by users and the business who demand simple solutions that work on all devices. This will continue.
“The reality of BYOD and Cloud require companies to rethink their strategy. However, instead of viewing this as a threat, organisations should see this as an opportunity to listen to employees and follow their lead in selecting tools that better match the needs of current work environments.”