Colleagues at Headlines have voted Willen Hospice as the company’s 2014 Charity of the Year.
The registered charity, based in Milton Keynes, is the internal communication agency’s first ever Charity of the Year.
The announcement is the culmination of a six-month journey to find an organisation to support.
Headlines’ Editor Andrew Hubbard is leading the project – and kicked off the search by compiling a short list of potential charities to support.
Each of the potential organisations was profiled in Headlines’ internal newsletter to raise awareness.
Headlines employees then voted on the good cause they wished to support – via a Yammer poll – and Willen Hospice was confirmed as a clear winner last month.
Andrew said: “We have a philanthropic team here and it’s common to have people doing different things for charities close to their hearts.
“We decided to make the most of the team’s enthusiasm and find a single charity to support as a company.”
Willen Hospice provides specialist palliative care to people in Milton Keynes and the surrounding areas.
Patients receive care in the Hospice and the wider the community through the charity’s expert Community Nursing Teams.
The charity relies on financial support from the public. Headlines is hoping to raise £1,500 over the year.
Elaine Johnston, Willen Hospice’s Corporate Partnership Fundraiser, said: “We’re very grateful to Headlines for choosing Willen Hospice as its first ever Charity of the Year.
“This support from a local business and the fundraising efforts planned will help us to continue to provide specialist care to our community.”
Andrew added: “Many members of the team know what an important charity Willen Hospice is to the area and, in some cases, have experience of the excellent work it does.
“The response from everyone at Headlines has been fantastic. It’s a good example of how we use our internal communications expertise internally to engage the team.”
Fundraising activities are already being planned as the team hopes to hit the target it set itself in early 2014.