Some may disagree but internal comms is an art. Experienced IC practitioners understand the balance in delivering key messages concisely, while ensuring colleague morale – and interest – is retained. Tact may well sum it up.
Whether employee engagement is simply common sense or not for any size of business, there can be little doubt it makes a difference – particularly to the bottom line.
However delivering a sensitive message without upsetting the workforce can be a tricky task. And it appears online payment giant PayPal has its own approach: Like it, lump it or quit. Simple.
Company president David Marcus reportedly sent a rather blunt email to employees at the firm’s Californian headquarters after becoming exasperated with staff not using their own products, Venturebeat.com reports.
The email stated: “It’s been brought to my attention that when testing paying with mobile at Cafe 17 last week, some of you refused to install the PayPal app (!!?!?!!), and others didn’t even remember their PayPal password.
“That’s unacceptable to me, and the rest of my team, everyone at PayPal should use our products where available. That’s the only way we can make them better, and better.”
Ouch. You can just feel the frustration with all the exclamation marks.
But it didn’t stop there.
He added: “In closing, if you are one of the folks who refused to install the PayPal app or if you can’t remember your PayPal password, do yourself a favor, go find something that will connect with your heart and mind elsewhere.”
Wow. Direct and to the point.
However on Twitter, Mr Marcus claimed the email has been taken out of context.
He tweeted: “@jordannovet @VentureBeat great job taking my internal email out of context by selecting few excerpts only.”
Whatever the context, the approach is clear. Get the message across at all costs.
But while employees may take on board the primary request, does such an approach actually boost bona fida engagement? Answers on a postcard please….
To read the full article, visit Venturebeat.com here….