Having a flexible approach towards technology will help improve the effectiveness of internal communications, according to experts.
And, with employee engagement now prominent on organisations’ agendas, demand for delivering internal comms with impact has never been greater.
Research by consultancy experts Blacknell Ventures revealed 60 per cent of employees believe IC is now treated with uppermost seriousness by senior leaders.
Indeed, the result of the survey – which was completed by 500 people – would have been unimaginable a decade ago.
But how can we use technology to help measure the effectiveness of IC – and, ultimately, raise its profile?
Blacknell founder Andrew Blacknell believes the key is for organisations to take an agile approach towards communication.
He said: “Technology is the solution to most questions we’ve seen – there are bits of technology you can use to solve almost anything.
“There’s been a big increase in social media tools – we’ve seen more use of video and webcasts for example – but it’s worth remembering that the intranet and emails remain the go-to channels for communication.”
Denise Cox, lead communications consultant at email communications tool Newsweaver, said that invaluable metrics were nowadays helping to shape in-house strategies for IC professionals.
She added: “We need to get past the mentality of replacement and bring things together most effectively.
“Functions such as emails are enduring for a reason, and things such as video are emerging for a reason.”
The research also considered how effective internal communications is within organisations – and how important it is deemed.
Interestingly, more than 70 per cent of participants said IC is aligned with the business strategy within their organisation.