Internal Facebook pages ‘send message of trust to employees’

How Facebook can help internal communication

May 29, 2014

Should firms allow employees to use Facebook at work? It’s a question that has been debated at length in boardrooms across the UK – and the globe – as social becomes ever more ingrained in our daily lives.

Recent times have seen employees using their own devices – primarily smartphones – to get their social media fix, lessening the reliance on desktop access. But would companies benefit from actively embracing social platforms – rather than simply banning it?

Yes, according to an Australian firm who found itself at a Facebook-related crossroad not so long ago.

Brisbane recruitment firm Kingston Human Capital has seen its private Facebook page – accessible only to company employees – become a key internal communication tool.

Company bosses were originally planning outlaw Facebook in the office. Instead, they took the opposite approach, made it part of their employees’ working lives – and are reaping the benefits.

Executive director Elizabeth Kingston told the Sydney Morning Herald: “Banning things from your team gives them the message that we don’t trust them to exercise your judgment on what is appropriate use and what isn’t.

“I’d highly encourage organisations to look at it from a different angle. Don’t ban Facebook, bend Facebook in a way that will work for you.”

It seems astonishing that the debate over whether social media should be utilised in the workplace and its subsequent benefits continues to rumble on.

Indeed, a simple search – Should employees be allowed to use Facebook at work? – on Google reveals a mind-boggling 266,000,000 results. Plenty to be said on the subject then.

Chief concerns tend to circulate around lost productivity and revealing too much work-related information.

However Tim Krotiris, director of Social Media Servants said: “If you ban Facebook during the day, you may as well ban coffee breaks and social interaction in the business.

“Treating people like children that need to have ‘distractions’ taken away is a sign of a business that does not know how to manage people and isn’t adjusting to the digital world.”

To read the Sydney Morning Herald’s full article, click here…