Jive Software continues to concentrate its efforts on mobile integration – aiming to capitalise on the smartphone boom.
The cloud-based solution – which promotes itself as the platform “that (online) portals were supposed to be but never were” – has been established for more than a decade.
During that time, Jive has continually innovated on its offerings, releasing new features quarterly through its cloud instance.
Jason Khoury, Jive’s senior director of corporate communications said: “Many companies are not thinking about ‘if’ they will deploy an enterprise collaboration platform but ‘when’.
“Jive continues to focus its innovation around mobile, sleek user interface and design as well as integration with other business applications that people use every day to get their work done.
“At the end of the day, people don’t want to have to go back and forth between various workstreams.”
But what about gamification?
There have been numerous success stories doing the rounds on Twitter and other social platforms about the video-game mechanic delivering impressive results on enterprise platforms.
Does Jive see this as an approach with longevity or simply a passing – albeit popular – fad?
Jason added: “Gamification is an incredibly effective approach to driving learning, training, engagement, information sharing and other performance outcomes for both internal and external communities.
“And more and more companies are adopting gamification to drive results.
“For example, Eloqua, an Oracle company, used gamification within its Jive experience to create an even more engaged community.
“In doing so, it reported a 55 per cent increase in engagement, a measurable drop in support costs, improvements in retention rates, and a decrease in the time needed to administer its online user community.”