Ebola: the internal communication challenge

Ebola: the internal communication challenge

August 15, 2014

Ebola-focused internal communication is being introduced in Nigeria’s banks to help halt the virus’s outbreak in the country.

Financial institutions in the west African country have launched fresh comms strategies to tackle the deepening crisis in Nigeria, which has already claimed more than ten lives.

The Guardian reports that the Nigerian government has announced “a number of emergency measures, including greater funding to stop the spread, setting up additional isolation centres, border screenings and contact tracing.”

And the nation’s banks have introduced crisis communication strategies aimed at raising vital awareness among employees over the Ebola threat – and the essential need for precautionary measures like hand-washing.

The Nigerian Guardian says Skye Bank Plc has begun educating its workforce on safety tips, including where to go and where not to go, the need for regular hand-washing and avoiding frequent handshakes.

The bank said: “We have employed the various internal communication vehicles to advise our staff to always insist, whenever they visit the hospital, that their doctors wash hands before attending to them and use gloves, as well as ensure they use hand sanitizer always.

“For the moment, they avoid visiting infected people.”

Sterling Bank Plc has produced a “daily communication strategy plan”, which updates employees on the latest developments involving the virus – aimed at helping restrict spread of Ebola.

“We ensure the cleaners disinfect/sanitize every door handles, telephone mouthpieces, stair rails, desk and counter every hour and provide health tips as new developments unfold,” the bank said.

There is no cure from Ebola. The outbreak, which began in Guinea in February, has been declared as a global health emergency by the World Health Organisation (WHO).

Ebola symptoms include fever, bleeding from the gums and central nervous system damage.

The disease’s fatality rate can be as high as 90 per cent – but the current outbreak is about 55 per cent.