Digital doubters. Almost every office has its share of cynics – unwilling (or perhaps unable) to see the benefits of online internal communication.
You know exactly the type of colleague we mean. So how do you convince them of the clear merits of embracing digital communication? The power of a few solid statistics can never be under-estimated.
We stumbled across this intriguing article about the problems blighting digital communication projects – with the figures providing a fascinating insight into the challenges surrounding the issue.
* 79 per cent of the UK population uses the internet – 20 per cent more than five years ago.
* 67 per cent of the population uses a social networking site daily – 37 per cent more than four years ago.
* 44 per cent use a smartphone – 14 per cent more than a year ago.
Yet the blog also highlights:
* 21 per cent of online projects fail to meet stakeholder requirements.
* 25 per cent of online projects fail or are severely curtailed due to poor planning.
Clearly, the demand is there for digital. The conundrum is faced by organisations across the the globe – yet so many so still struggling to truly get to grips with it.
Don’t let the doubters dissuade you. Digital is here for the long-term, particularly with the preferences of Generation Y.
We hear the same concerns repeated in offices up and down the country:
* Should online content be prioritised over other channels?
* How do we encourage our audience to migrate away from the traditional channels of communication?
* How does a digital approach fit in with our organisation’s comms strategy?
* Is digital first the right approach every time?
They are all perfectly valid concerns – questions that we hear time and time again with our client base.
A clear direction, focused stakeholders and a flexible mindset are vital to delivering successful online projects.
Approach is fundamental. Converting the digital doubters are the key.
As the article concludes : “It’s less about smartphones and more about smart, highly adaptive people.”