Excellent journalism and creative genius, delivered in true partnership with clients, has secured five major awards for Headlines – The Internal Communications Agency – at the 2014 Institute of Internal Communication (IoIC) awards.
On a night that showcased the very best in internal communications, Headlines set the bar high, scooping three national titles and two Awards for Excellence – making it one of the most successful agencies at the event.
Tullow World is an impressive print and digital channel designed to engage and unite employees of oil exploration giant Tullow Oil, based in some of the remotest areas of the globe.
It beat its nearest rival from BP to take the coveted title for Best Quarterly Feature Magazine.
Launched last year by Tullow and Headlines, the magazine also received Awards for Excellence for Best New Publication and Best Feature.
Headlines’ multi award-winning senior editor Sue Kiddy, who currently holds the title of Best Writer in UK internal communications, added to her achievements by winning the Best Feature title, for a sensitive article written for Shell.
Covering one man’s battle against mental illness, Taming the Black Dog was described by the judges as “strong and honest”.
They added: “Tackling the taboo subject of mental health represents a very important piece of communication.”
And in a third major award for Headlines, a magazine produced on behalf of the UK’s most successful electrical retail group Dixons won the title Best Special Publication.
The Plug – Coffee Edition offered an innovative approach to training, helping colleagues of the major electrical retailer to improve their knowledge of products as part of a company-wide drive for excellent customer service.
Headlines has worked with the Dixons training team for many years to develop The Plug and this special coffee issue was created for the run up to the very busy Christmas period.
The editorial team invested significant time in research and training, with judges describing the entry as “genius” and applauding the agency’s efforts to get under the skin of the subject matter.
The judges said: “There is a skilled writer at work here. The copy is very assured throughout: informative yet concise, well balanced and flowing in a perfectly judged tone of voice, it’s a pleasure to read.”
Headlines’ CEO Peter Doherty said: “It is brilliant to receive recognition from our peers. Across the world, the work of our team in Milton Keynes is helping to make working life happier, healthier and more productive for millions of people.
“Whether it is in high street stores, state of the art car plants, semiconductor technology centres or remote drilling rigs, what matters is that our efforts are making a difference to people’s lives and to the performance of the companies they work for.”