Waggl app review

Waggl app review

October 14, 2014

Ever wondered what your employees really think? Do you know what they think of your communication strategy, how they’d improve the working environment or whether they think the organisation’s structure actually works?

The real question is: have you actually asked your employees what they think?

Gathering feedback, opinions and answers can be a long and tedious process.

There are a number of ways to collate opinions of colleague from across a business – questionnaires, SurveyMonkey, a face-to-face chat or a focus – but Waggl feels a bit different.

Waggl – a mobile-optimised web application – allows you to ‘ask one open-ended question that gets rapid feedback and sparks engagement from a group’.

When I landed on the homepage, I was impressed. It was bright, clean, fun and informative. It’s easy to see why 3,000 people are already using Waggl.

“This has application in all corners and at all levels within an organisation,” said Adam Tanner, Co-Founder of Waggl.

“Initially we focused on supporting HR and communication leaders who are in many cases responsible for driving and maintaining employee engagement and a strong corporate culture.”

It’s intelligent, too. The name Waggl comes from the decision-making dance honey bees use to settle important issues, such as where to relocate the hive.

So it has the beauty and the brains but how does it function? Waggl is a Freemium model – on the free package I was able to ask an unlimited number of questions to a maximum of 25 people.

To ask more than 25 people, I would need to pay for one of their four paid-for packages, all of which vary in terms of the number of people you can include, the additional comparative data and the service you receive.

It’s really simple to set up and provides you with a few tips along the way. The main tip is to ask an open question – it may sound simple but if you really want to create an environment where people can speak openly and feel encouraged to join in on the conversation, you shouldn’t stifle them at the first opportunity.

I filled in the email addresses of the people I wanted to answer the question, which was fine for me as I only wanted input from a handful of colleagues but it would be a long, long process if you wanted the thoughts of 100 plus people.


Within minutes of adding my questions my colleagues received their email and a link to add their thoughts. I’d set a week-long deadline but I could access the results at any time.

My colleagues were able to answer the question themselves or vote on the answers already provide, which is a great way of seeing what the important issues are without scrawling through a list of responses.

Participants receive two reminders to join in, even if they’ve already supplied an answer.

Adam added: “These reminders are important because, unlike other surveys, the results of a Waggl question evolve with time. As new people answer and vote, the leadership board changes. We feel it’s important for people who may join early in the process to return later and vote on some of the new answers or perhaps add an additional idea themselves.”

On my return to Waggl to evaluate the result, I was really pleased with what I saw.


Depending on how I wanted to digest the information, I could view a leadership board that provide a list of all of the answers which could be filtered to ‘top ranked’ or ‘most recent’; or I could view it as an infographic with figures on the audience size, the number of answers and votes, along with the top five answers and a speech bubble with the most commonly-used words in all answers.

It was a masterstroke by Waggl to provide the two options.

If a company wants a quick snapshot of what’s important to its audience, the infographic provides that while the leadership board is an opportunity for a company to further explore and analyse results.

A big flaw, in my opinion, was that I could see exactly who provided which answer. For the truth to be told, I believe a lot of colleagues would want to be anonymous. But it turns out Waggl agrees.

Adam added: “We’re adding an option for question askers to make responses completely anonymous to everyone involved. Our goal is to provide a safe environment for employees to voice their feedback and also maximise their participation and engagement on important company topics.”

So what’s next on the agenda for Waggl?

“We believe a few premium features like custom question templates, alternate types of questions – for example agree or disagree – and additional data analytics will allow more widespread adoption and use by enterprise organisations across all of their business functions.”

Verdict: Waggl
Platform: Web browser.
Final thought:
I love Waggl. I think it’s a great way of encouraging conversation and getting authentic and organic feedback. Like any other survey or questionnaire, it does require colleagues to take time out and provide their opinion but I believe once the anonymous function is introduced this will improve participation.
Rating: 8/10.