Understanding the huge benefits – not to mention the potential pitfalls – is the key to producing successful results from employee surveys.
It’s a challenge facing every internal comms team, and a topic that we get questioned upon at Headlines on a frequent basis.
How do we garner more feedback?
How do we inspire employees to take part in the survey?
How do we convince senior management over the value of survey results?
All valid questions and concerns, of course.
That’s why it was refreshing to read the thoughts of Jeff Fermin, the co-founder of employee engagement platform Officevibe, in this Huffington Post article.
He highlights the results of a recent survey – which can be seen displayed in the colourful infographic below – as a guide of what not to do.
It speaks loudly and clearly: managers’ failure to act on staff concerns in previous surveys is a major issue, potentially sparking disengagement.
So how do you make sure your colleague survey strategy is a success?
Jeff provides some handy tips, which are well worth sharing.
1. Make it anonymous. Fairly simple. Right or wrong, people are more likely to speak their minds if the can’t be identified.
2. Keep it short. None of us have time to waste. You don’t want to give colleagues survey fatigue so try limiting questions.
3. Repeat, repeat, repeat. If you follow Hint Two, then you can repeat surveys more often because they won’t be so much of a burden.
4. Listen… and act. What’s the point in asking for the information if you’re not going to do anything with it?
Jeff added: “One idea, is instead of trying to come up with an action plan all by yourself, you can try crowd-sourcing the ideas.
“This actually has two benefits. You’ll get great ideas that employees will actually like, and you’ll be giving employees a sense of ownership, which will increase their engagement.”
To read the full article, visit the Huffington Post here…