Headlines names IoIC award winner as Content Director

Headlines internal comms agency names new Content Director

December 5, 2014

Multi award winning journalist Sue Kiddy has been appointed to the new role of Content Director at Milton Keynes based Headlines – The Internal Communications Agency.

Sue is one of the most respected writers in internal communication and employee engagement. She was named ‘Best Internal Communications Writer’ in the 2013 Institute of Internal Communications (IoIC) Awards as well as scooping the IoIC Best Feature award 2014.

She has also received a certificate of appreciation for her work with the government-sponsored Engage for Success movement.


Since joining Headlines in 2001, Sue has supported internal communications for some of the world’s best-known brands, including Shell, Nike, Mercedes-Benz, AkzoNobel and Travis Perkins.

While continuing her client work, Sue’s new role will also enable her to focus on helping Headlines’ team of ten journalists to achieve new levels of excellence in both writing and customer relationships.

Peter Doherty, Headlines’ Chief Executive, said: “Sue’s passion for quality, excellence and customer service has contributed to creating happier and more productive workplaces for many of the world’s leading companies.

“She is a brilliant journalist who earns the confidence of her clients and helps them to put in place the systems needed to deliver often complex communications effectively and on time.

“In her new role she will help mentor colleagues and clients alike in pursuit of excellence – and will help to provide strategic direction to our business as a member of our board.”

Sue started her career as a reporter in local newspapers before moving into internal and external communications with Cancer Research UK (formerly the Imperial Cancer Research Fund), where she helped establish the Race for Life series and the Bobby Moore Fund, after the footballer’s death from cancer.

She has been editor of IC Magazine, the publication for internal comms professionals, for the past two years alongside her client work.

“I’m very excited by this new challenge, which comes at a time of huge change in internal communications,” said Sue.

“The rise of social media means today most of us are generating content, but there is huge potential for the power of good journalism to bring about positive change, and I’m looking forward to guiding organisations to achieve the right balance.”

Read Sue’s top tips for creating compelling content here…

Headlines is one of the UK’s leading corporate communications agencies reaching millions of employees across the globe for major brands including Shell, Nestlé, Tesco and JLR.

Based in Milton Keynes, Headlines’ teams of editors, strategists, designers and video experts provide clients with innovative ways to engage employees – from high-impact newspapers and magazines, to digital publications, newsletters, creative, video, audio and strategic consultancy.