Brain game! Why internal comms needs neuroscience

Why neuroscience is a must for internal comms

February 16, 2015

Is neuroscience really relevant to internal communication?

Employment of the discipline – the scientific study of the brain – has been cited as a method of enhancing effective communication with colleagues. But why do communicators need to pay attention to the brain game?

Change at work – and life – is inevitable. However the brain’s reaction to variable elements is something IC practitioners need to be aware of.

Author Amy Brann puts forward a passionate case for the benefits of embracing neuroscience to the benefit of your organisation.

In this fascinating blog post, she said: “Neuroscience is a scientific lens through which we can see deeper into how to get the most out of people by supporting them with what their brains really need.

“Anywhere there are people within a business, anywhere systems are used by people, anywhere your end users are people – neuroscience can be relevant.”

So how does neuroscience fit in with IC?

Mental attitude plays a central role in successful employee engagement.

Research – and common sense to a degree – tells us that workers with a positive outlook are more likely to be innovative, collaborate more effectively and, generally, be more engaged.

Amy continued: “Having just led a CPD weekend with a very talented group of coaches, trainers and consultants, I have seen again first-hand just how relevant neuroscience can be.

“One of our coaches has been working with an individual from an organisation having been told that it was probably a waste of time because although she was very good, it would take a miracle to change him.

“The organisation has been shocked at the change within him.

“The coach estimates 80 percent of the work she did with him came from her knowledge of neuroscience, 20 per cent from strengths-based work. Where did she start? By explaining his brain to him.”