It’s officially the best digital magazine in UK internal communications!
Tullow World, a multi-award-winning title produced by Headlines for Tullow Oil, has seen off rivals including the FT to win the title Best Digital Magazine in the prestigious Chartered Institute of Public Relations Inside Awards.
Judges described Tullow World as: “A high quality magazine which fulfils the objectives effectively to engage with a diverse audience. Good use of rich content to bring stories to life in a vibrant and dynamic way.”
The awards recognise excellent work in internal communication and were announced at the Royal Festival Hall in London. Tullow World’s multi-media digital edition is delivered to mobile devices via an app and is also available as a web version.
It was launched by Headlines – The Internal Communications Agency in 2014, in close collaboration with Tullow Oil, building on the success of the magazine’s print edition.
Both are written, designed and published by Headlines.
The latest award is the third won by the magazine in the past six months.
At the 2014 Institute of Internal Communication (IoIC) awards, Tullow World beat its nearest rival from BP to take the coveted title for Best Quarterly Feature Magazine.
The magazine also received an Award for Excellence for Best New Publication.
Headlines’ CEO Peter Doherty said the success of the magazine and its digital edition were a tribute to “a superb collaboration between an innovative agency and a pioneering client”.
He said: “Together we have some brilliant ideas and are able to turn them into reality – clearly setting a benchmark for internal communication.
“Mobile devices will be integral to IC in the future, making innovation ever more important and I am delighted that Headlines, and Tullow Oil, are leading the way.”
Head of Creative at Headlines Mark Newnham said: “The Tullow World magazine app transforms the print issue into a fully immersive digital experience.
“Video, image galleries and audio help to create interactive content and bringing the rich and diverse world of Tullow and its people to life.”
Tullow has a workforce of 2,000 people operating across 24 countries.
Tullow values its small company feel and ranks employee engagement and keeping its people connected as a top priority.
The company invests in a broad communication strategy including the creation of collateral and channels including a quality print magazine, Tullow World, which won Best Quarterly Feature Magazine at the 2014 IoIC Awards.