Expert view: How to get the best out of Slack app

Top tips on using Slack

May 14, 2015

Barely two years old, Slack has established itself as one of the most prominent internal communication apps on the UK market.

But how do you make best use of the state-of-the-art tool? Let’s get the views from the Slack experts…

The enterprise information sharing app – thought to be worth more than $1 billion despite only launching in 2013 – claims to have more than 500,000 people using its services every day.

It is all about chat with Twitter-style feeds, numerous channel options for both business and non-business related topics, private chat and notifications. And its versatility and ability to integrate with other channels has proved to be a real a winner with users.


So what are the top tips when using Slack? Fast Company spoke to some of the companies leading the way with Slack.

Sharing is caring.
Open up some of your Slack channels to clients and reap the benefits, says Elisabeth Rosario, managing director of Astrsk PR.
The PR firm used to share industry-related news and interesting media snippets with its client-base on email before ditching it in favour of a Slack-based approach.
And it’s worked a treat.
She said: “We do create private groups for every client, and there are two to four people in those. And then we can use that to check on each other, share coverage. This way everyone is in the loop on projects, and the record is always there.”

Offices no longer have walls
Design business Story+Structure keeps all its Slack channels open to everyone in the business – so colleagues feel connected and part of everything that is happening even if they’re working on something else.
This open and transparent approach is even removing the physical boundaries of office life, according the firm’s CEO Chokdee Rutirasiri,
He said: “We open up all channels—internal and client-facing—to the whole team, so folks feel connected and engaged, even if they’re not actively working together on a particular project, and no matter where their desks are.”

Slack is about being social
Slack is often compared to being a giant water-cooler conversation – so the inclusion of everyday chat should not be seen as an evil.
Thor Fridriksson, CEO and founder of Plain Vanilla Games, says his organisation embraces employees putting funny YouTube videos or sharing quirky internet stories on Slack – because it actually helps productivity.
He explains: “The chat allows us to interact with each other from our desks, without having to run around the office looking for people or interrupting people while they are in the middle of something.”

And finally…
Slack should stop when the home bell rings, according to Rutirasiri.
His creative firm is eager for everyone to share ideas throughout the working day but after-hours ‘Slacking’ is a no-no.
He added: “For off-hours our rule is: unless the firm is going to go out of business because you didn’t respond, it can wait until next business day.”

To read the full article and plenty of other Slack tips, visit Fast Company’s article here…