Social. Love it or loathe it, you can’t escape the fact that it is rewriting the rulebook for both external and internal communication.
The thoughts above are, of course, nothing new. But while many have grasped the plentiful benefits of being social-savvy, there’s still many yet to be fully convinced by its merits.
You know who I mean – the digital doubters in your office, the people who can’t – or perhaps won’t – see the benefits of social in the workplace.
So it was interesting to read this fascinating article from website cio.co.uk who spoke to a number of CIOs about how social is being used in their businesses.
Whether its capturing the imagination of customers or providing a platform for closer colleague collaboration, social is being put to positive use across the UK working world.
And here’s how some of the top CIOs in the country are approaching the social challenge:
“Social is playing an increasing role to supplement and enrich the daily experience of our engineering and management community, through use of tools like Chatter and Yammer.”
Rod Carr, Centrica CIO.
“I believe that social media can enable a business to transform its relationship with customers and to drive changes to a brand which would have been inconceivable only a few years ago. This year we will also be deploying an internal social media solution to replace the traditional corporate intranet solution.
“I expect the colleague impact to be dramatic as we provide a solution which supports collaborative, flexible working across functions. I have high hopes that this will be a rich source of feedback and ideas which can unlock opportunities and drive the business forward.”
Andy Haywood, N Brown CIO.
“We have millions of Facebook and Twitter interactions and countless blogs around the country (on diverse subjects such as a ranger describing coastal path restoration). The ability to deliver content to a visitor during a visit on property is transformational – but thwarted often by weak rural networks – especially on our coast or country destinations. So we’re making clever use of a whole combination of broadband/satellite/microwave/WiFi bridging/geo-fencing to overcome this.”
Sarah Flannigan, National Trust CIO.
“Social has become an important channel for engagement and feedback but still has huge potential for us in supporting the natural communities that we build in our clubs with our member bases.”
Andy Caddy, Virgin Active CIO
To read the rest of the article visit the article on cio.co.uk here…