Genuine reasons for failing internal communication within organisations can be wide and varied.
But being unable to understand the role of specific teams and their objectives within a company is a re-occurring theme, particularly in more complex industries.
That’s why tech companies have been recruiting ‘in-house translators’ – to ensure communication between teams is properly digested to help boost collaboration and engagement.
So how does this position differ from an internal comms specialist?
Modern day internal communication thrives on peer-to-peer dialogue, fostering a culture of collaboration and engagement.
The niche role of an ‘in-house translator’ helps smooth the wheels of colleague conversation, ensuring different parts of the business are able to understand the challenges and objectives facing other teams.
Blair Buick works as the Senior Vice President of Decision Making Metrics at Metis, a tech company for the housing and financial sectors.
She told betanews.com: “Seamless internal communication is always challenging and time consuming and yet it is critical to making the company’s objectives a tangible reality.
“In my experience, this relies heavily on having an individual or group of individuals within an organisation play the role of an in-house translator.
“To successfully operate within this multi-faceted work environment, each department must be able to communicate in clear and comprehensible terms what they are working on and what they need from other groups to complete the job successfully.
“A common barrier when creating anything technical is the vision, end-user requirements, and end product not lining up correctly because the terms and conditions have gotten lost in translation.”
Blair is quick to stress the benefits of a dedicated in-house translator role, adding: “For many tech companies, the leadership team does not speak programming, and developers do not speak industry jargon or legalese.
“We have found that designating a liaison is crucial in not only keeping the team on the same page internally, but also to communicating and marketing the product to the end-user.
“If there is chaos and confusion on the inside, the product will reflect it and it will be very apparent externally.
“I have seen projects flounder or fail because departments were unable to get on the same page. Effective communication is of central importance to getting your company on the road to success.”
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