Blog: Video has never been so important for internal comms

Why internal comms video is now king

October 29, 2015

Video is thriving – there’s no doubt about it. And it’s one of the most useful internal communications tools out there.

It’s easy to empathise; given the choice of a snappy, engaging video or a lengthy handbook, most people would opt for the video.

It’s not rocket science.

Video is booming because it delivers messages in a more personal way, evokes more passion and emotion, humanises colleagues and creates stronger bonds between employees and their company.

And that’s what our work is all about.

With video, you can send consistent messages – as creative and entertaining as you wish – to colleagues globally, unifying, aligning and engaging your workforce, and giving them a neighbourly, fuzzy feeling that’s hard to beat.

Video can be the vehicle through which you simplify complex messages, record key moments, highlight best practice, share news updates, profile employees, train your workforce, showcase achievements; the possibilities are endless.

And let’s not forget that it’s easily distributed and can be watched from all kinds of devices.

Often video is tossed to one side, because people think it is too expensive, but it’s time to think again.

Technology has moved on, and video is readily available.

That’s a game-changer for our ever-evolving internal communications industry.


Sara Wilmot, Head of Video at Headlines, has been working with clients for more than 15 years: “Video has changed how we learn, share and communicate.

“It will continue to evolve, excite and engage people every minute of the day.

“The average internet user spends 88 per cent more time on a website with video; it will soon be our number one communication channel.

“People love video, so give them what they want.”

There will always be a desire for bigger-budget, quality video. But now there’s a hunger for mobile video, employee-generated content, live streaming and interactive video, too.

Sara is currently working with clients who want to capture footage ‘on the go’ from mobile devices to give an instant ‘on the ground’ journalistic feel.

Mobile video is creating a buzz and interactive video is set to explode, allowing employee participation and further, measurable engagement.

“While I am very sure that print will always have its place, and rightly so, video is only going to get more popular and more interactive,” said Sara.

“It’s the medium that brings your company and culture to life, inspires your workforce and allows you to tell stories in a really exciting way.”


Interactive video is having its moment.

Here are a few ways you could use it in your business and create a dialogue with employees:

• Embed clickable hotspots into training videos and test colleagues on their knowledge and engagement as they watch and learn
• Gauge feedback on a message you’ve communicated by embedding survey questions into your video
• Enable viewers to skip between scenes, interviews or ‘chapters’.