Three basic rules to create fab internal copy

Basic steps to creating top internal copy

January 5, 2016

You learn something new every day, the saying goes.

Twitter and Facebook regularly surprise and delight (not to mention frustrate) me in equal measure.

Learning, it seems, never stops on social.

Did you know there are tools in the online universe specifically designed to sex up your corporate comms writing?

Upon discovering this, I was put out … mainly because there are LOADS and I’d never come across them.

Appalled to be out of the loop, I delved into this article highlighting numerous tools. For a grammar geek, it was fascinating stuff.

Digital devices can help balance your writing, cut out reams of nonsense business speak and sound alerts over extra-long sentences.

But do we need such tools?

Corporate communication can often be stuffy and long-winded.

As internal communicators, it’s our job to take that message and craft it into a juicy nugget of information.

In almost two decades of writing, there are three simple steps that I apply to all of my content – both internal and external.

They are:

1. Time.
Seconds are precious and minutes even more so. I’m talking about both the writer and reader.

Make it count. Get to the point straight away.

Why say something in 30 words when six will do?

2. Write with the audience in mind.
If you do not understand the content, then the audience has no chance.

Don’t write something using jargon because it may win favour with senior leadership.

Solid writers make even the most complex subjects straightforward to read and always use good old-fashioned plain English to do it.

3. Proofread.
Always get a second pair of eyes on an article before posting it or showing your boss.

Even experienced writers can get caught up in a topic, making assumptions that others may not know or understand.

Getting a colleague to give the words a scan often produces surprising results – a little feedback never hurt anyone!