IC HUB

Showtime for internal video

Internal comms video: Telling the story

January 25, 2016

Video producer Sara Wilmot is used to the limelight.

For more than a decade, the professional actress trod the boards in musical theatre, Shakespeare productions and traditional pantomime.

Now working behind the camera creating award-winning corporate video, Sara’s background provides a unique insight into producing must-watch footage.

Sara, who is Headlines’ Head of Video, takes pride in producing engaging visual content for both external and internal communication.

She believes her passion about storytelling stems from those acting roots: “My job has always involved storytelling. I enjoy the challenge of discovering the core of each client story, and telling it creatively through film.

“My skillset as an actress and resident director allows me to adapt quickly, coach and encourage, whilst having an eye for detail.

“I know what it’s like to be in front of the camera so I can empathise and I help people be the best version of themselves whilst on camera.”

Saint-Gobain Together Animation from H3 Productions on Vimeo.

Sara, who created the Saint-Gobain charity video above, continued: “I moved into the corporate world relatively seamlessly, learning on the job as a production assistant at Abingdon and Ogilvy, developing a hands-on approach.

“Within five years, I became Head of Video for an events company.

“This experience and way of learning allows me to appreciate and deliver all aspects of the storytelling process from concept to final output.”

That varied background is crucial for understanding the requirements for internal communication video in 2015.

With flexibility to operate across comms channels and canny analytics to analyse user habits, video is big business.

Sara Wilmot
Sara Wilmot

Sara added: “We are seeing richer involvement in video in our day-to-day lives and in promotional, training, engagement, internal and external messaging content.

“This trend will grow as audiences expect to see more video content on all platforms.

“They will also move towards faster and simpler short-form videos due to shorter attention spans.”

Want to take a fresh look at your comms video strategy? Send an email to sara.wilmot@h3productions.com to find out more.