Most of us are guilty of using jargon.
You know what I mean: words that look delicious on screen and mean absolutely nothing, bar perhaps helping convince the floating reader to move swiftly on.
Why the war on pointless buzzwords?
Simple: they lack clarity. They may look rather fab at first but they dilute the message.
With audiences having such short attention spans these days, every word counts so why waste them on beautiful nonsense?
Forms of jargon can be found littered throughout the business world. But these four are our particular bug-bears.
Ah, this old chestnut. As opposed to moving backwards, one presumes.
Usually it appears as a bridge from one part of the conversation to the next but is not required. Simply plough straight into what ‘moving forward’ actually involves.
If you must use an advancing phrase, consider using a term like “on a related matter” or something similar.
Seriously, how many colleagues actually reach out to you?
Using this term means another sentence is almost certainly required to provide detail and context.
“Let’s reach out to colleagues to get some feedback on the plans” could easily be replaced with “Let’s email and hold face-to-face events to gauge colleague reaction to the plans.”
The next level
We’re all aiming for it. Every business out there is planning to rise to the fabled ‘next level’.
What is it though? No-one can ever nail it down.
Instead try to explain change, describe the goal, how to achieve it and why it is necessary.
Stop it now. Please. This sounds fabulous but we tend to find people understand the term ‘co-operate’ perfectly well making it far more effective.