AEG

 
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Supporting a new product launch by building brand love and knowledge.

Learning and development campaign, editorial, design, digital

 

The challenge

AEG wanted to build better brand advocacy and product knowledge among Currys PC World ahead of the launch of its new laundry product lines.

What we did

Headlines conceptualised, branded and executed ‘Save our clothes’ – a campaign that celebrated the art of washing laundry and the technologies that help protect customers’ clothing. The mixed media campaign included a digital learning module, video demonstrations and a printed booklet. 

 
 
Booklet artwork

Booklet artwork

 
 
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The outcome

The launch of the new range was a success, with both customers and retail staff engaging positively with the campaign.

 
AEG cover
 
 
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Other work.