CBRE, the world’s largest commercial real estate services and investment firm and a Fortune 500 company, has a diverse employee demographic. The CBRE Global Workplace Solutions (GWS) division of the CBRE business formed in September 2015 and provides occupier solutions.
To support the new GWS organisation there was a need to create a foundational competency framework to empower and engage employees and provide guidance on behaviours.
GWS asked Headlines to create an infographic that would bring the framework to life and help embed it within the organisation.
Headlines collaborated with the learning and talent development team to discuss requirements and made recommendations for the framework, based on the output of shared ideas.
We created a video animation setting the scene of the business and covering the framework and designed a booklet detailing the competencies and how people are expected to behave at work. We also designed a more detailed managers’ toolkit on how managers should behave and brand values. The collateral was translated into 17 languages.
Both the collateral and the video were brilliantly received. So much so, that Headlines is now devising a bespoke CBRE app for new starters, combining useful onboarding information alongside news and social platforms.