OXFORD UNIVERSITY PRESS
Oxford University Press (OUP) commissioned Headlines to create a suite of seven external videos highlighting the benefits of the organisation’s online law services, to a tight budget and timescale.
Headlines conducted a two-day shoot including interview-led footage from users and editors, users in action and screen captures. We worked closely with OUP to create the narrative for each chapter and the final videos included animation, a voiceover and powerful testimonials encouraging viewers to trial the service for themselves.
The videos have received 80,417 YouTube views so far. Following the project’s success, Headlines and OUP have worked together on a variety of other videos promoting OUP services.