JAGUAR LAND ROVER
Jaguar Land Rover (JLR) has built a winning reputation as a brand that stands for innovation and quality. It wanted to see those values reflected in the workplace – in management style, communication and culture, so it hired Headlines to transform its employee communications with a new app.
Headlines reinvented TeamTalk – Jaguar Land Rover’s traditional employee newspaper– and created a state-of-the-art digital edition. Head of Creative Mark Newnham said: “JLR makes the world’s most sought after cars – icons for engineering, innovation and performance – and we wanted the people that design and build them to feel part of something special.” The magazine is perfect-bound, on premium matte paper, and connects customers, cars and colleagues – telling the story with images, infographics and interaction. The multi-media app edition offers video, animated graphics, image galleries and extended content.
As sales grew by five per cent, production topped 460,000 cars and profits reached £2.6 billion, Google analytics tracked more than 77,000 app screen views across devices, days after launch. It was an immediate hit; the digital edition was instantly downloaded from the US to China, with reading sessions averaging six minutes. It’s won multiple awards – most recently being shortlisted for Best New Channel and Best Mobile/App in the 2015 IOIC Awards.