Tag Archives: awards

Case study: Engaging the workforce at the North Pole

Elf engagement at the North Pole has been overhauled, resulting in its highest ever engagement score. We asked the Chief Elf Officer (CEO) how they’ve done it.

What’s the history behind employee engagement at the North Pole?

Being an elf’s a vocation so, although it will never make them ‘welfy’, we’re lucky that our workforce is a dedicated one. Making wishes come true on Christmas Day is an amazing project to be part of.

However, just because our elves are passionate, it doesn’t mean we have it easy. Until you’ve seen the operation we run, it’s hard to imagine the level of preparation required to ensure that Christmas Eve runs without a hitch and that the right presents are delivered, on time, to 1.9 billion children.

What are your biggest challenges?

Elves enter the profession as youngsters, and employee turnover is extremely low. Our oldest elf is 3,548 years old! Keeping them engaged for so many years and introducing new ways of working to those who are set in their ways is tricky. Then there’s the post-Christmas lull to contend with. Plus, we employ 550,000 elves, so uniting them is another challenge.

What is your strategy for keeping them engaged?

Since Christmas 2015, it’s been to empower, involve and appreciate them, every day.

It’s not groundbreaking, but it works. We want the elves to understand that they are all important parts of a giant jigsaw, grasp the bigger picture of where they fit in, and know that they can make a huge difference. And lastly, we have made Santa far more visible, following feedback that the elves thought he was always off eating mince pies, yet still got most of the glory at Christmas.

So what have you done differently this year?

We’ve made lots of changes in conjunction with our IC agency. Our biggest success has been introducing an elf app called Appy Christmas. It’s taken a while, but 90 per cent of the workforce has now downloaded it as their schedules and pay slips can be accessed on it.

In December 2015, we began trialling Facebook’s ESN, Workplace, which has turned out to be a wonderful tool for collaborating, networking and generating ideas. Through Workplace Live Santa now broadcasts live video message updates to all elves, wherever they are. It’s broken down barriers between Santa and the elves as he’s so active on it and they can see what he’s really doing – and that he’s a busy guy. Everyone’s on a level playing field on Workplace.

We’ve also relaunched our employee magazine, The Grotto, so it now focuses on in-depth features that you wouldn’t want to read on a screen.

The Tinsels – quarterly awards through which Santa recognises and rewards high-performing elves – have been introduced. They’ve been great for elf-esteem and for ensuring the elves know they’re appreciated.

Lastly, we’ve introduced fortnightly lunch and learn sessions with the reindeer. It’s addressing a disconnect between them and the elves, and now that the elves can remember all of their names, things are really improving.

What does The Grotto app involve?

It’s a great for instantly sharing news and announcements – and it encourages two-way conversation. We use it for polls and pulse checks, which empowers the elves and allows them to have their say. There’s also an Elfstagram section where the elves share Elfies, and Santa occasionally comments on them, which is driving engagement.

What have the results of all this been?

Our elf engagement survey has shown that we have 89 per cent engagement, which is extremely high. More than ever, everyone knows their own roles in conjunction with everyone else’s, which means less error and duplication, and more success.

On most days, you’ll find whistling, cheering and smiling across the workshop, mail house, wrapping and loading departments – everywhere. Safe to say, smiling’s our favourite!

Designer Chris highly commended in IoIC ICon Awards

Headlines’ very own Chris Keller was highly commended in the Best Designer category at the prestigious ICon Awards ceremony yesterday.

Run by the Institute of Internal Communication (IoIC), the awards – at London’s Radisson Blu Edwardian Hotel – celebrated the industry’s best and most talented IC professionals.

Designer Chris said: “I’m over the moon to have won this award and to have been recognised by the industry. I feel passionately about internal communication and am very proud of this achievement.”

Six Headliners were shortlisted, including Peter Bennett in the Best Editor category, writers Holly Whitecross and Katie Nertney in the Rising Talent – Best Young Communicator category, Head of Video Sara Wilmot in the Best Visual Creator category and Brian Amey in the Best Designer category.

In 2015, Headlines’ Duncan Boddy brought home the Best Designer Award.

Simon Dowsing, Director of Media Operations at Headlines, said: “This is excellent news. We are very proud of the talented, hardworking and dedicated people we have at Headlines.”

According to the IoIC, the ICon Awards recognise “the people who consistently turn theory into great internal communication practice”.

In recent weeks, Headlines has won a host of awards including Best Mobile/App in the industry at the IoIC Awards 2016, three Awards of Excellence at the same event and a Silver Award for Best Mobile App at the MK Digital Awards.

Six Headliners shortlisted for ICon Awards

 

The ICon Awards shortlist has been announced – and six Headliners are in the running.

The awards, run by the Institute of Internal Communications (IoIC), celebrate the most talented professionals in the IC industry.

Editor Peter Bennett has been shortlisted in the Best Editor category, while journalist Holly Whitecross and senior journalist Katie Nertney are both up for the Rising Talent – Best Young Communicator award.

Designers Brian Amey and Chris Keller have both been shortlisted for the Best Designer award, won by Headlines’ Duncan Boddy in 2015. Head of Video Sara Wilmot is in the running for Best Visual Creator.

The winners will be announced at the ICon Awards lunch on 10 November at London’s Radisson Blu Edwardian Hotel.

According to the IoIC, the ICon Awards recognise “the people who consistently turn theory into great internal communication practice”.

Simon Dowsing, Head of Media Operations at Headlines, said: “It is fantastic news that we have six people from our creative teams shortlisted for these prestigious awards.

“They are all thoroughly deserving and do an excellent job for our clients and our business.”

The news comes after multiple other award wins in the last five weeks including Best Mobile/App in the industry at the IoIC Awards 2016, three Awards of Excellence at the same event and a Silver Award for Best Mobile App at the MK Digital Awards.