Tag Archives: chris dodd

Blog: Sainsbury’s poster gaffe was simply wrong channel

Just a hunch, but I suspect the internal comms team at Sainsbury’s HQ have had a week they’d probably wish to forget.

The supermarket giant mistakenly placed a motivational internal poster – aimed at inspiring employees to encourage shoppers to spend more money in store – in one of its shop windows for all to see. Cue much derision on social media and national newspapers covering the story with a certain amount of glee.

But – apart from perhaps using the wrong channel to inspire staff – I struggle to see exactly what all the hullabaloo is all about.

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