Tag Archives: devil’s advocate

Internal comms: It’s not a load of rubbish!

Russell Grossman is a communicator of great esteem. He knows the power of carefully chosen words in shaping moods and minds.

As Director of Communications at the Department for Business, Innovation and Skills, he certainly understands the nuances of spin.

So does he kick off a keynote interview on internal communication by referring to it as “… the rubbish end of the comms business”?

Continue reading Internal comms: It’s not a load of rubbish!