It was always going to capture public hearts and minds: the first Briton to serve a mission on the International Space Station and our first astronaut in space since the advent of social media.
Print or digital? Many internal communication strategies seems to either lean one way or the other.
Why? Working together the two platforms are undoubtedly stronger.
Being pushy is not usually considered to be a positive thing.
But it is emerging as a somewhat canny way for IC professionals to boost engagement across internal digital channels.
Iggy Azalea struck upon an interesting theme over the disjointed nature of online and print.
The Australian rapper tweeted displeasure over media channels failing to sing off the same song sheet.
Yammer co-founder Adam Pisoni insists companies need to ditch “traditional corporate barriers” and embrace taking a risk – because it will allow business to flourish as a result.
What type of thing does he mean? Testing out some of the latest internal communication tools on the market? Encouraging your senior leadership to open dialogue with colleagues? Or arranging a hack day?
Pisoni, who is now the enterprise social network’s chief technology officer, believes small scale experiments can be tested by a business with minimal risk or disruption – and could lead to a more-streamlined and efficient firm.