Email newsletters can be found in most organisations’ internal comms strategies today.
Some consider them to be a necessary evil with many IC professionals, often battling low open and click-through rates, unconvinced over the platform’s merits.
So perhaps it’s time for a new approach – and a rewrite of the internal e-newsletter rule-book.
Continue reading The internal email newsletter tactic you HAVE to try
Targeted communication has become big business for internal communication in 2015.
With the one-size-fits-all approach to comms nearing extinction, the era of personalised internal communication is now upon us.
So it is logical for traditional email newsletters to be given a reboot. And US-based start-up Cerkl believes it has the answer.
Continue reading Is ‘smart’ Cerkl the future for email newsletters?
Not everybody reads the same articles in a newspaper. So why would everyone want to read the same company newsletter?
According to bizjournals.com, only 18.5 per cent of us even bother to open email newsletters. So how do we increase this number?
Cerkl – the SMART newsletter believes it has the answer.
Continue reading Review: Cerkl – the SMART newsletter