For the past year Linda Mortimer, Internal Communications Executive at London Gatwick Airport, has led a project to replace the existing intranet with a new SharePoint-based one.
This, along with the insights they are getting from Webtrends Analytics, means the team can tailor the experience to their user’s needs. We met with Linda to see how she is doing it.
Continue reading Q&A: how Gatwick introduced an on-the-move intranet
Targeted communication is more than a couple of buzzwords.
Personalising content to fit with the audience’s interests makes sense but can be time-consuming.
Yet with online channels becoming ever more prominent, the ability to measure and enhance employee engagement is crucial.
Continue reading Gatwick Airport ramps up personalised internal comms
Social. Unlocking its potential is a modern day conundrum for IC professionals.
With more than half its workforce already using its Yammer account, Gatwick Airport is certainly on the right track.
Continue reading Gatwick Airport Yammer case study: part one
Like every successful social media site, the more you put into Yammer, the more you get out of it.
Gatwick Airport has more than half of its 2,600-strong workforce signed up to the enterprise social network.
But, despite the undoubted success, the Gatwick comms team faced the same challenges that are commonplace across the IC community when dealing with social media.
Continue reading Gatwick Airport Yammer case study: part two
Technology never stands still. In fact, it continues to evolve at break-neck speed, transforming everything in its path.
The arrival of Yammer at Gatwick Airport in 2011 has revolutionised the organisation’s approach to communications.
Continue reading Gatwick Airport Yammer case study: part three