Tag Archives: guest blogger

How IC can help you find and hire the best employees

Paul Peters from applicant tracking system Betterteam blogs on how a company’s current employees can be an untapped source of excellent job candidates.

We’re living in one of the toughest hiring climates of all time.

It’s taking a record 29 days to find employees and more job openings are going unfilled than ever before.

But what many companies are failing to realise is that current employees are an untapped source; they can identify the very best candidates for your business.

They can help you reach ‘passive’ candidates who are not yet on the market or who aren’t actively looking for jobs – and who make up about 75 per cent of your potential pool.

Leveraging employees can also give you inside information that helps you find and attract better candidates on LinkedIn and job boards, especially for competitive roles.

How to handle referrals

This is the most obvious, tried and tested way of leveraging current employees to attract new ones.

Many companies reward successful referrals, which may be expected in some industries. For me, this puts the emphasis in the wrong place.

You want employees recommending people not because of a bonus, but because they really want to work with those they’re recommending.

Working with great people improves everyone’s day and makes the company more profitable. In turn, people ideally get paid more, receive more promotions and have more job security.

That said, recognition doesn’t cost a thing and can go a long way towards making an employee happy. If a referral is successful, be sure to thank the referring employee when you announce the new hire.

How should you approach asking for referrals?

At an education startup I once ran, we found many of our best employees by putting out a message via email or Slack, informing employees that we were hiring and which positions we were hiring for.

We would generally ask: Where can we find the best person to do this job? Or: Do you know someone you would love to work with?

I’d also recommend sending employees some pre-written copy that they can post to social media to help put the word out. This is an effective way to reach passive candidates.

If you’re hiring engineers, for example, engineers at your company are likely to have contacts from their past or on social. Even if they aren’t seeking employment, they may see your employee’s post and get in touch.

Leverage employees to win at LinkedIn recruiting

This is a bit more proactive than asking for referrals and a great tactic in tough hiring times.

Talk to your very best hires and ask them about the best teams they’ve ever worked in, and where and when it was. It’s likely that their experience links to a high point at the company they worked for.

Through LinkedIn’s advanced search tool, you’ll be able to find out who else worked there at that time.

Ask your current employees to introduce you to anyone who looks like they might be a good fit. Talk to them about why the potential candidate might like the position and use that when you make contact.

How your employees can help you write killer job postings

If there’s any risk to getting help from your employees with recruiting, it’s becoming too dependent on it.

By failing to post your job elsewhere, you may not reach a diverse enough audience and could miss out on potentially great hires.

But yet again, your current employees can help you succeed, by influencing your job board postings.

Nearly all job postings are the same; they read like a bullet pointed list of demands by the employer. This gives you a terrific opportunity to set yourself apart.

Forget writing out all the possible qualifications and requirements for a job – keep them to a minimum.

Instead, ask current employees what it is about the job, the workplace, their fellow employees and the location of your business that would make someone want to work there. That’s what to include in your job posting.

Potential applicants are like customers you’re trying sell to. A little effort into this part of the recruiting process will reap big rewards.

At Betterteam, we’ve helped several clients rewrite their job postings this way.

After taking this approach to an endodontist position that hadn’t received an applicant in months, the company received two well-qualified applicants within three days, and hired a great employee a short time later.

Don’t let this tough hiring climate hold you back! Improve communication with your employees and let them show you the way to making your next great hire.

Guest blog: IC in the season of goodwill

The season of goodwill is upon us, and it’s time for internal communications to share some love. Experienced IC interim Debra Channon shares some ideas on how to go about it.

Christmas lights are twinkling, the John Lewis and Sainsbury’s ads are out and, if you’re like me, you’ve already succumbed to a Terry’s Chocolate Orange or two; all sure signs that the season of goodwill is upon us.

And with thoughts turning to giving and getting, here are a few ideas for how IC can share some goodwill now and into 2017.

BE GRATEFUL

The end of the year is a great time to say thank you to the people who’ve helped you and your team during 2016. Reflect on the past 12 months, draw up a list of people who’ve supported you through your challenges and achievements and then decide how you’re going to thank them. However you show your gratitude, make sure it’s personal, specific and appropriate. Remind the recipients of what they did, how they helped you and how much you appreciate them.

Remember also to thank employees in your organisation. So much of IC and employee engagement is about persuading, motivating and incentivising employees to give over and above, so ensure that your end-of-year communications thank employees sincerely for their hard work and commitment.

Consider how you can cultivate an ongoing culture of gratitude as a team. Here are a few ideas to get you started:

  • Put gratitude on the agenda

Use your team meetings to identify the people who’ve helped and supported you, then show them your gratitude. Encourage other teams to do the same.

  • Give compliments

When colleagues do great things, tell them. Email the CFO when the annual results are announced to thank the finance team for a great job, praise the catering team when lunch was exceptionally good and invite your HR colleagues to your department for cakes when they’ve launched their latest employee initiative. Ensure your compliments are genuine – and when someone compliments you, smile and thank them.

  • Commit to being positive

Vow not to complain, criticise or gossip. You’ll soon notice how it benefits everyone around you and helps you and your team to do a great job. Also look for the positive in people. However difficult or negative others seem, try to understand what might be behind their behaviour.

  • Focus on feedback not failure

If things go wrong, don’t let them destroy your confidence or set you back. Be grateful for the lessons you’ve learnt and aim to do better next time.

Practicing gratitude in the workplace (and outside) can have incredible benefits. It helps to put situations in perspective and to focus on the positive. It makes us appreciate what we have and the people around us and it reduces feelings of dissatisfaction. It connects and reconnects people, and makes for more cooperative, collaborative working relationships. And, it makes work much more fun – always something to be grateful for!

GIVE MORE

The season of goodwill is also an opportunity to consider how you can make a difference in 2017. One of the easiest ways to do this is to give more. Here are some ideas:

  • Volunteer

Many organisations have employee volunteering schemes so lead the way and get involved. Or if there’s nothing in place, be the catalyst in getting something set up. Perhaps think about volunteering outside of your company scheme too. Whether you decide to work on a helpline, organise collections for a nearby food bank, clean out kennels at the local animal shelter or become a school governor, volunteering is one of the most rewarding things you can do.

  • Pro bono

Pro bono differs from other volunteering as it’s about using your professional skills for the good of others. Many charities desperately need help with their communications; so put yourself forward to do publicity, campaigns, community liaison or social media for a great cause.

  • Mentor

Sharing your knowledge and expertise with others can be a lovely way to give back. Whether you’re mentoring children, disadvantaged young people or entrants into IC, you’ll have a wealth of experience to give. Get involved in an existing mentoring scheme or arrange something yourself and, whatever you do, ensure you commit fully so your mentee gets the best of you.

  • Give more of yourself

At times everyone can get a little complacent. While this may signal that you need a break, it can also be a sign that you need to up your game. This doesn’t necessarily mean giving more time; you can give more focus, ideas, creativity, passion or consideration and care. You’ll do a better job when you give more, and you’ll like what you do a lot more, too.

  • Give yourself the edge

Invest in yourself. Update your personal development plan, get involved in the IoIC or other professional bodies, read and network more, complete a sporting challenge, ask for 360-degree feedback and find yourself a coach or mentor. No one is too old or too senior for development.

As 2016 draws to a close and we look forward to some time off, here are a few final thoughts around giving and getting. As internal communicators we’ve one of the most trusted and privileged roles in business. We’re given unmatched opportunity to understand and get involved in all that our organisations do.

Similarly, we’re given access to people from senior leaders to frontline operators that no other discipline is routinely allowed. And we get the opportunity to influence performance and culture. It’s a wonderful, exciting and ever-evolving profession, so let’s be truly grateful that we’re part of it.

Guest blog: Three secrets to internal communications measurement

Independent communications practitioner Jane Revell shares her secrets to effective IC measurement.

Wherever I go a recurring theme is raised by internal communications people: the ongoing challenge to measure our work and demonstrate return on investment.

Research by Newsweaver shows that although 95 per cent of internal communications professionals say measurement is important, it is the activity people spend the least time on.

With more information at our fingertips than ever before, measurement must not continue to be our Achilles heel. Here are three simple ways to get into the measurement cycle today.

1. Know what you want to achieve – what do you want people to think, feel and do as a result?

Measurement is often considered only after the work has been done. This needs to change.

Whether you are launching a new digital tool, holding an employee event or creating internal videos, you need to set out the purpose of your internal communications (what you want people to think, feel or do) from the outset as you plan your activity.

Set SMART objectives and know how and when you will measure before you start.

2. Make time to measure monthly

Measurement is regularly put to the bottom of the ‘to do’ list and often ‘bumped’ for something ‘more important’. It needs to be prioritised with time set aside each month to measure against the objectives set.

Measuring monthly with a quarterly review is a good approach. A top tip is to establish a process of reporting on findings to senior leaders to demonstrate the value of internal communications and our role in helping to achieve business goals.

The measurement you do will depend on the objectives you have set, however, tools you can use include:

  • Pulse surveys (well-designed questions that focus on finding out if you have achieved the objectives set)
  • Focus groups and interviews with employees
  • Analytics (intranet, email, apps, microsites)
  • Event feedback
  • Quotes from conversations with people across the organisation
  • Conversations and comments via internal social media, blogs and direct to leaders and managers.

3. Create a measurement dashboard

This isn’t as scary or complex as it sounds. The idea is to simply reflect on measurement results so you can track trends and identify any challenges or issues so that you can review and change your approach.

An internal communications measurement dashboard should include:

  1. An overview of the business goals you are working towards
  2. Overall communications aims
  3. Sections for each objective set with a summary of the measurement findings under each to show process against the objective
  4. Visual aids, graphs, pull-out numbers, direct quotes from employees.

 

Useful resources:

CIPR Inside measurement matrix

Kevin Ruck ICQ10 model

@JaneRevellIC

https://uk.linkedin.com/in/janerevell