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Facebook at Work ‘counting on familiarity factor’

Imagine the scene. A group of builders in the UK reach the end of their working day.

One snaps a picture on their smartphone – a quick, hassle-free update on their daily graft.

That image is then pinged to construction colleagues working on-site in Japan and Germany, who are able to see the UK team’s progress without having to barely break stride. This is not fiction.

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