Tag Archives: intranet

Half of firms ‘failing to monitor intranet engagement’

Measurement is big business in today’s internal communications industry.

And rightly so.

As modern day internal communicators, we have the tools to monitor the effectiveness of messaging, channels, tools and techniques.

Comms veteran Sean Williams pointed this out in a hugely popular blog post: “We need to make decisions based on facts and data, not conjecture and conventional wisdom. That takes research.”

Such an approach makes perfect sense.

In fact IC experts across the board seem eager to put more emphasis on strategy in employee communications.

With this in mind, the latest research emerging on intranet measurement is somewhat alarming.

The report, commissioned by the Intra.NET Reloaded London 2017 event, saw more than 200 organisations quizzed over intranet habits.

More than 80 per cent of respondents confirmed they use analytics to track user habits.

However less than half (38 per cent) actually report the findings on a monthly basis.

The remaining 62 per cent did it less frequently – with one in ten NEVER reporting any findings to senior leadership.

Other key findings include:

• 65 per cent of respondents established an intranet before 2010.

• SharePoint was the most popular platform – with almost half (48 per cent) opting for the Microsoft tool.

• Responsibility for the intranet launch sat firmly with IC professionals (39 per cent) followed by IT (29 per cent) and Marketing Comms (16 per cent).

• More than half (59 per cent) have a dedicated marketing budget specifically for the organisation’s intranet.

To read the full report, click here….

How to source stories in your organisation

Stories are incredibly powerful tools. They influence, inspire and move people. They can change behaviour and get people thinking.

But, in an organisation, sourcing stories is sometimes easier said than done – especially when the sources you’re relying on don’t really know what makes a story.

There are a few steps you can take to help you track down the best stories in your organisation.

Build solid relationships
As an internal communicator, you need to build strong relationships at every level of your organisation. From the cleaner or the graduate, to the senior manager or the CEO, you need to make it your business to get to know the business – and the people within it. By making friends in every department, you’ll always have a steady stream of information and tip-offs about what’s going on.

Network
If there are any events going on in your business – from a huge conference to a tiny bake sale – an internal communicator should pop along. By having everyday conversations with as many people as possible, stories worth sharing are bound to crop up.

Engage line managers
When it comes to sharing stories of brilliant colleagues, it’s unlikely that anyone will get in touch with the IC department to share a story about something great they’ve done. Their line manager is far more likely to contact an internal communicator to lavish some praise – so make sure you get them on board.

Leadership stories
CEOs and senior leaders often have a lot to say – but their messages can be dry, business-focused and top-down. Consider another way: humanise your leadership team and present them as individuals. Encourage them to be open and share information about the person behind the suit, such as the time they climbed a mountain, how they are embracing the company values in everyday life, or the story of how they got to where they are.

Be nosy – scout social channels and notice boards
ESNs can be a great way of sourcing stories. You might feel a bit nosy scouting through online conversations, but it can be a source of gold when it comes to finding interesting tales worth sharing. The same goes for noticeboards; keep your eyes peeled and you could find a gem.

Identify champions
Setting up a network of champions can be a productive way of sourcing stories. Identify story champions at each site or in each department and ask them to keep their ear to the ground and to let you know if they hear of anything interesting going on in their area.

Bring dry content to life
You’ll lose count of the number of times you’re given reams of facts and piles of reports that need sharing with the workforce. Instead of churning out another corporate message, consider turning the information into a story. Look for a colleague who can tell the story from the bottom up and who can offer a fresh, real perspective that makes it worth reading. Alternatively, turn the facts into an infographic that colleagues will want to share on your ESN.

Keep an eye on the news
National news stories about your industry or company can be a good source of inspiration for internal communicators. You might just like to share a story that colleagues might find interesting, or you could gather a series of views on a hot topic and share the vox pops around the business. Just remember – with this kind of story, timing is everything, so act quickly before it’s old news.

Case study: secrets behind creating an award-winning intranet

Electricity supplier The TAURON Group made history after becoming the first Polish organisation to be recognised for having one of the world’s best intranets.

The power distributor shares the secrets about how its Sharepoint 2013-based platform was recognised as one of the top ten intranets in the world in the prestigious Nielsen Norman Group awards.

Continue reading Case study: secrets behind creating an award-winning intranet

Blog: the changing face of the intranet

Company intranets are often talked about in hushed tones – not like an embarrassing relative at family gatherings – when compared to external websites.

But the dawn of the intranet revolution is upon us. Companies are starting to understand the importance of this medium, particularly in terms of collaboration and operating as a social hub for business.

So what are the main considerations for intranet development in 2015?

Continue reading Blog: the changing face of the intranet