Tag Archives: ioic

IC interview: internal comms ‘shouldn’t be ruled by digital’

IC Magazine sat down with Jennifer Sproul, Chief Executive of the Institute of Internal Communication (IoIC), to find out about her career to date.

Q. How long have you been in your current role and what does it involve?
A. Since May 2016. I lead the IoIC, ensuring we run to a high standard, every day. I’m responsible for the financial and commercial operations and I work with our volunteers, the board and head office on delivering our portfolio of activities. Fundamentally, my role’s about supporting and driving the development of the organisation.

Q. What do you enjoy most about your job?
A. No two days are the same. I also enjoy being involved with our qualifications, assessors and candidates, helping people with their career paths. I find it refreshing that every person I’ve met genuinely wants the IoIC to succeed; everyone wants to feel their profession matters.

Q. Is there anything you don’t enjoy?
A. I have a list as long as my arm of things we could be doing and real direction for the future, but I have to be realistic. The challenge is balancing pace, resource and budget. To make sure it continues to grow, sometimes I have to slow myself down.

Q. What did you do previously and how did you get into internal communications?
A. My experience is in professional bodies and marketing; I was at the Market Research Society (MRS) for 13 years. Running a membership body is very much like working in IC. You have a broad group of stakeholders and have to look at your channels and engage members.

Q. What’s been the proudest moment of your career so far?
A. Becoming Chief Executive of the IoIC. Being given that responsibility and trust by a board choosing you to do the job it needs makes you feel good. There are many proud moments to come and have been lots already: regrading our membership, revamping our communications and working on our CPD programme.

Q. What are the benefits of good IC?
A. It’s a means to creating an informed, engaged and connected workforce to drive organisational performance. We’re launching a new profession map to visually articulate the purpose of IC.

Q. How has the world of IC changed since you started working in it?
A. I haven’t been in IC long, but I’ve been in professional bodies and publishing, and new channels and technology have transformed the landscape.

Q. How important do you think the digital boom has been to IC?
A. It’s been great for connecting with remote workforces, sharing messages instantly, facilitating conversations and enriching lives. But it’s challenge to relinquish control. I don’t believe we should be ruled by digital; not everybody needs it. It allows for metrics, but we shouldn’t be led by this; analytics should be balanced with conversation and qualitative feedback.
I love print – we’re bringing it back with our new IoIC publication, to help create pace with thought leadership. Through print, we can offer true breadth and depth of content, which you can’t do with digital. There’s a place for everything.

Q. What would you say to someone wanting to start a career in IC?
A. Do it! If you’re curious, creative, analytical and strategic, and you like people, IC offers the perfect balance. It mixes HR, PR and marketing; you won’t get that skills mix elsewhere.

Designer Chris highly commended in IoIC ICon Awards

Headlines’ very own Chris Keller was highly commended in the Best Designer category at the prestigious ICon Awards ceremony yesterday.

Run by the Institute of Internal Communication (IoIC), the awards – at London’s Radisson Blu Edwardian Hotel – celebrated the industry’s best and most talented IC professionals.

Designer Chris said: “I’m over the moon to have won this award and to have been recognised by the industry. I feel passionately about internal communication and am very proud of this achievement.”

Six Headliners were shortlisted, including Peter Bennett in the Best Editor category, writers Holly Whitecross and Katie Nertney in the Rising Talent – Best Young Communicator category, Head of Video Sara Wilmot in the Best Visual Creator category and Brian Amey in the Best Designer category.

In 2015, Headlines’ Duncan Boddy brought home the Best Designer Award.

Simon Dowsing, Director of Media Operations at Headlines, said: “This is excellent news. We are very proud of the talented, hardworking and dedicated people we have at Headlines.”

According to the IoIC, the ICon Awards recognise “the people who consistently turn theory into great internal communication practice”.

In recent weeks, Headlines has won a host of awards including Best Mobile/App in the industry at the IoIC Awards 2016, three Awards of Excellence at the same event and a Silver Award for Best Mobile App at the MK Digital Awards.

Six Headliners shortlisted for ICon Awards


The ICon Awards shortlist has been announced – and six Headliners are in the running.

The awards, run by the Institute of Internal Communications (IoIC), celebrate the most talented professionals in the IC industry.

Editor Peter Bennett has been shortlisted in the Best Editor category, while journalist Holly Whitecross and senior journalist Katie Nertney are both up for the Rising Talent – Best Young Communicator award.

Designers Brian Amey and Chris Keller have both been shortlisted for the Best Designer award, won by Headlines’ Duncan Boddy in 2015. Head of Video Sara Wilmot is in the running for Best Visual Creator.

The winners will be announced at the ICon Awards lunch on 10 November at London’s Radisson Blu Edwardian Hotel.

According to the IoIC, the ICon Awards recognise “the people who consistently turn theory into great internal communication practice”.

Simon Dowsing, Head of Media Operations at Headlines, said: “It is fantastic news that we have six people from our creative teams shortlisted for these prestigious awards.

“They are all thoroughly deserving and do an excellent job for our clients and our business.”

The news comes after multiple other award wins in the last five weeks including Best Mobile/App in the industry at the IoIC Awards 2016, three Awards of Excellence at the same event and a Silver Award for Best Mobile App at the MK Digital Awards.

Premier Inn’s InTouch is crowned best app in IC

Headlines’ InTouch app for Premier Inn was crowned Best Mobile/App in the industry at the glittering IoIC Awards 2016 ceremony at The Underglobe at Shakespeare’s Globe on Friday night (23 September).

Headlines received four awards of excellence in total for cutting-edge projects. Our IC hub app for Premier Inn received three, in the Best Use of Digital Media – App, Best Use of Digital Media – New Channel, and Innovation – Game Changer categories.

An inspiring feature about an employee’s transgender journey, written for Shell by previous IoIC award-winner Sue Kiddy, was also recognised with an award of excellence in the Best Feature category.

The celebrations kicked off with a drinks reception and viewing of the theatre’s incredible exhibition space, before the three-course dinner and party.

Graham Davidson, Head of Digital at Headlines, said: “We are so proud to have been crowned overall category winner for Best Mobile/App and to have received three awards of excellence from the IoIC for the InTouch app.

“We aim to create pioneering digital IC solutions, and the team works extremely hard to so. For one of our apps to have been recognised so many times is a brilliant achievement.”

Since the award entries were submitted, Premier Inn’s InTouch has evolved, with new functionality being added, making it even better than before.

Peter Doherty, Headlines CEO, said: “This is a fantastic endorsement of Headlines’ pioneering approach to apps as a tool for engagement.

“The big opportunity – and challenge – for IC is to give employees a compelling reason to connect with their workplace via their own device, and even in their own time.

“Simply putting work stuff up there is not enough when you are competing against the likes of Facebook, Snapchat and Instagram. It needs an entirely different approach to participation and collaboration – but the potential benefits are transformational.”

Sue Kiddy, Managing Editor at Headlines, who was crowned Best Writer in 2013 and shortlisted in 2015, and won the Best Feature award in 2014, added: “It was great to celebrate the success of internal comms projects that are helping to make a difference in our clients’ workplaces.”

• To find out more about how our industry-leading digital expertise can transform your IC, contact Neil Barratt on 01908 393303 or neil.barratt@headlines.uk.com