Tag Archives: jane revell

Guest blog: Three secrets to internal communications measurement

Independent communications practitioner Jane Revell shares her secrets to effective IC measurement.

Wherever I go a recurring theme is raised by internal communications people: the ongoing challenge to measure our work and demonstrate return on investment.

Research by Newsweaver shows that although 95 per cent of internal communications professionals say measurement is important, it is the activity people spend the least time on.

With more information at our fingertips than ever before, measurement must not continue to be our Achilles heel. Here are three simple ways to get into the measurement cycle today.

1. Know what you want to achieve – what do you want people to think, feel and do as a result?

Measurement is often considered only after the work has been done. This needs to change.

Whether you are launching a new digital tool, holding an employee event or creating internal videos, you need to set out the purpose of your internal communications (what you want people to think, feel or do) from the outset as you plan your activity.

Set SMART objectives and know how and when you will measure before you start.

2. Make time to measure monthly

Measurement is regularly put to the bottom of the ‘to do’ list and often ‘bumped’ for something ‘more important’. It needs to be prioritised with time set aside each month to measure against the objectives set.

Measuring monthly with a quarterly review is a good approach. A top tip is to establish a process of reporting on findings to senior leaders to demonstrate the value of internal communications and our role in helping to achieve business goals.

The measurement you do will depend on the objectives you have set, however, tools you can use include:

  • Pulse surveys (well-designed questions that focus on finding out if you have achieved the objectives set)
  • Focus groups and interviews with employees
  • Analytics (intranet, email, apps, microsites)
  • Event feedback
  • Quotes from conversations with people across the organisation
  • Conversations and comments via internal social media, blogs and direct to leaders and managers.

3. Create a measurement dashboard

This isn’t as scary or complex as it sounds. The idea is to simply reflect on measurement results so you can track trends and identify any challenges or issues so that you can review and change your approach.

An internal communications measurement dashboard should include:

  1. An overview of the business goals you are working towards
  2. Overall communications aims
  3. Sections for each objective set with a summary of the measurement findings under each to show process against the objective
  4. Visual aids, graphs, pull-out numbers, direct quotes from employees.

 

Useful resources:

CIPR Inside measurement matrix

Kevin Ruck ICQ10 model

@JaneRevellIC

https://uk.linkedin.com/in/janerevell

 

 

Blog: Skills internal communications professionals need in 2015

What skills does an internal communication professional need in the 2015 workplace?

It is a question regularly mulled over at Headlines Towers as the internal comms industry matures.

This evolution – driven by the combination of advancing technology and the blurring of lines between professional disciplines such as IC, HR, marketing and PR – means the skillset in the 2015 workplace differs greatly even from five years ago.

Continue reading Blog: Skills internal communications professionals need in 2015

Want to get your internal comms off to a flyer in 2015? Think strategy first…

So it’s official: most organisations do not have a formal strategy for harnessing employee engagement.

Ouch.

Despite overwhelming evidence linking high employee engagement having a direct impact on businesses’ bottom line, new findings from research firm Altimeter Group revealed that a staggering 59 per cent of organisations do no have a holistic approach to engagement.

Continue reading Want to get your internal comms off to a flyer in 2015? Think strategy first…