Tag Archives: mark newnham

Headlines’ new website: big, bold and Brutalist

Headlines’ edgy new website has gone live, breaking away from the standard WordPress mould.

As IC thought leaders in IC, Headlines is no stranger to doing things a bit differently.

Never afraid to go against the grain, Headlines’ CEO Peter Doherty’s controversial Devil’s Advocate blog always ruffles feathers.

The Headlines team built a stand-out new site from scratch, with some of its design influences taking a nod from web Brutalism – ‘a ruggedness and lack of concern to look comfortable or easy’.

“We like doing things our own way,” says Mark Newnham, Head of Creative at Headlines, “leading rather than copying.”

“So we wanted to create something unconventional that would not blend in.

Our values are to live passionately, explore freely, be down to earth, ignite conversations and be brilliant.

“We’ve embraced these in our playful, youthful and straight-talking design.”

With case studies at its heart and a comprehensive news and thought leadership section – populated by Headlines own experts and external guest bloggers, it will be a knowledge-sharing hub for industry professionals.

The quirky new site combines: huge, oversized type; minimalism; black and white with accents of colour; simple wording; and oversized, close-up static and GIF images.

Mark says: “We want people to remember our site.

“They say web Brutalism is a ‘reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design’.

“Our site has an original, non-templated feel, taking some of its influences from this Brutalist approach.

“It minimises waffle and gets straight to the point.”

Top tips: Five steps to designing a great infographic

Infographics are everywhere at the moment. With visual communication rising in prominence with the emergence of Generation Y in the workplace, the use of infographics has become almost a prerequisite for internal comms professionals.

But how do you make your creation stand out from the crowd?

Mark Newnham, Head of Creative at Headlines – The Internal Communications Agency, reveals his tips on producing an eye-catching infographic.

Continue reading Top tips: Five steps to designing a great infographic

Blog: Four questions employee magazines should answer

Corporate employee magazines can be somewhat formulaic these days.

A splash of news, picture-led features – often focusing on the organisation’s CSR programmes – and an understandable desire to promote a feel-good factor among colleagues are found more often than not in today’s employee magazines.

Yet like all comms channels, print needs to constantly adapt too. So how should you go about evolving an internal magazine?

Continue reading Blog: Four questions employee magazines should answer

Blog: how internal print publications can thrive in the digital revolution

Digital is great. I love the innovation and exciting, almost endless, opportunities it offers.

Internal communication in 2015 uses numerous digital channels to communicate with employees and, in most instances, the vast majority of messages are delivered this way.

With this in mind, you wouldn’t think print was needed or relevant any more. But you would be wrong.

Continue reading Blog: how internal print publications can thrive in the digital revolution