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Sterling Bank merger: joined up internal comms pays dividends

Communicating to employees the finer details of a £2 billion merger between two banks is always going to prove an internal comms challenge.

It was the tricky situation facing communications professionals at Sterling Bank in late 2013 as it announced a landmark deal with Umpqua Bank.

The response was precise, methodical and yielded a fantastic response from employees. Here’s how it was done.

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