Photo-sharing app Snapchat is maturing – as companies begin to wake up to its potential.
Forget the selfies and smut that spring to mind when the app is mentioned. Canny comms professionals are already utilising the image-led social app with remarkable results.
But can this success be replicated within organisations to communicate more effectively to staff?
Continue reading Can Snapchat be an effective internal communication tool?
Getting to grips with the latest trendy social media platforms can be a tricky thing.
Social media experts Sawhorse Media wanted to develop a deeper understanding of phone-messaging service Snapchat. Its approach?
Email chat, IM, commenting on Trello, and even phone calls were all banned. Instead, everything went through Snapchat for a single day.
Continue reading Why a firm replaced email with Snapchat for a day