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Feature: Employees helping change the face of United Way

Changing the public perception of an iconic charity is no small challenge.

Vanessa Maniago has been tasked with altering the public image of United Way – the non-for-profit organisation that co-ordinates a national system of volunteers, contributors, and local charities helping people in their own communities.

Her approach has been simple. Employees, customers and donors are all prominent in United Way’s next advertising campaign – telling the organisation’s story directly from the people on the front-line.

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