We are a communications and design agency based in Milton Keynes. Creating original and innovative content across print and digital for brands such as Amazon, Currys PC World, Nike, and Shell.
Otis Move magazine.
Taking an employee magazine to the next level.
Editorial, design
The challenge
Otis, the global elevator and escalator company, undertook a major overhaul of its brand, introducing a new look and voice that celebrates its 165-year history, while also looking to the future. Otis wanted to relaunch its employee magazine in the UK and Ireland in line with the new branding, and to integrate content with its digital channels.
What we did
We worked with Otis’s brand guardians in the UK and America to completely redesign the magazine. The new publication – Move – has a bold style that is aligned to Otis’s brand while also incorporating design touches that provide something unique for UK and Ireland employees. We introduced new content platforms to focus on employee contributions to the business. We also added regular jump points to guide readers to related online content.
A design-led approach that complements Otis’s new-look brand.
The outcome
Otis’s Group Communications Manager and Global Brand Manager have expressed delight with the new magazine. The feedback from employees has been overwhelmingly positive… even the families of Otis employees have requested copies. Even better, we’ve been nominated for ‘Best New or Relaunched Publication’ at the 2018 IOIC Awards.
16
1,800
89%
page magazine
copies distributed across the UK and Ireland
of readers say the magazine makes them feel more informed about Otis
Other work.
